How to get great online customer reviews ... and how to get the bad reviews deleted.
Understanding how to capitalize on customer reviews like those found on Google and Yelp will help
your business greatly.
This is not an exaggeration. According to the marketing experts, customers are likely to spend 31 % more in a business with excellent customer reviews. Think about it. When you see a Google Business
Page or Yelp Business Page that gets lots of positive reviews, how does it make you feel? Personally,
it’s often the final push I need when deciding to try a restaurant, auto repair shop, store... As it turns out
these reviews are also a vital component in your search rankings on Google, you know, the world’s
most popular search engine!
So, how do you get customers to leave positive Yelp and Google Business reviews? Since sitting back and waiting for reviews to appear just isn’t an option ... here are 5 tips to help you get started:
1. Reach Out to Family and Friends to post good reviews. It's free, and it will help your business. If you’ve done work for family or friends, there’s nothing wrong with asking them to leave a Yelp review. Besides,
they have no problem stopping by for that complimentary coffee and donut, so it’s only fair.
2. Add a Yelp Badge on Your Website. Putting a Yelp review button on your website is like showing off a
badge of honor.
3. Good Old Fashioned Signage
Research shows that if a small business is on Yelp, consumers are more likely to choose them over a big
brand. If the Yelp brand can have this kind of effect on your business online, imagine what it can do for
the foot traffic that frequents your storefront on a regular basis. Bottom line, Yelp reviews get more
customers comfortable with choosing your business.
Place Yelp branded stickers on your storefront windows, signs, etc., to boost customer confidence. If you’d rather
explore more customized options, make your own using Yelp branded assets. Print them out, frame them,and position them in high-trafficked areas within your brick and mortar location like the cash wrap, or the dressing room area.
4. Show a Little Customer Appreciation
A good salesperson knows that if you give someone something for free, you’ve immediately got their
attention. This doesn’t only apply to getting Yelp or Google Business reviews. It’s one of the oldest
business tactics used. The rule of reciprocity states that "if you give someone something,
they’ll feel compelled to repay you back".
5. Add this wording to customer receipts, signs, flyers, etc... “Thank you for your shopping here. Please
review us on Google and Yelp!”